SEO Process | SEO Technique

The SEO process that we follow is within the guidlines of Google and the other search engines. When ever you look at Search Engine Optimisation, you must always look at playing within the rules, as stepping outside of them with so called 'black hat' techniques is never a good idea. Google has more money, expertise and ambition than most, so the idea that you could fool them is a pretty naive one. You may get away with something for a short while, but then you will most likely get penalised for it once they close that loop hole.

SEO Technique

There are three main areas to think about when considering your SEO campaigns.

Your domain is very important when it comes to SEO, as is one of the key ranking factors. matching your domain to your main keyword is always a good idea. Often you will find that searches end up with the matching domain being at the top of the list of results. We must say though, that the correct domain on it's own isn't normally enough to get your website to the top of the search engines. Especially as we normally want our sites to rank for more than just one keyword. So you must also think about the other key areas within SEO.

Your website also needs to built in the right way. By that, we mean that it needs to optimised for the search engines. In order to rank highly in the search results, you need the Googlebots, or spiders to crawl over your website and find all of the relevant information that you want them to rank you for. This means that you ideally will have carefully considered your keywords before starting to build your website. Then you can strategically map out how your site will target all of the keywords that you want to be found for. This is often an area that is not considered enough, with many companies looking at it as an after thought, and then trying to play catch up. Or even worse, needing to re-design their new website.

If you have the right domain, and you build the website in the right way, then you have just one more area to work on, and this is the critical area from an SEO perspective. Back-links are links from other websites to your website. All of the search engines count these, and use them as a form of voting from the web community. So the more websites out there that link to yours, the better. However, not all links are good links. Spammy links, or links from a link farm are bad. These are typically links purchased in bulk, which are automatically generated and published on poor websites. When the search engines find these link farms, it is easy for them to follow the links and then penalise the websites that tried to use them. Also, reciprocal links don't work. if they did, it wouldn't be long before everyone was out there trying to get a link from everyone else on the web, bar their competitors. This would render this metric null and void. So there is a right way, and wrong way to use links to promote your website.

Adding links to websites in the correct way can have an amazing impact on your ranking results, but they must be done right. All of the links that we provide are created in a proven way, that falls within the guidlines for all of the search engines. Each link that we provide for you lasts for 12 months, and comes compleet with a unique 100 word article around your keyword, and for those of you that know SEO already, they are all posted onto websites that are all hosted on their own unique c-class IP address.

To learn more about how we can help you, please call 0845 2300 680.